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Govardhan puja is also performed in the North on the next day that follows the day of and Diwali. It is the first day of the following fortnight of full moon. This day is also observed as Annakoot meaning mountain of food. In temples especially in Mathura and Nathadwara, the deities are given milkbath, dressed in shining attires with ornaments of dazzling diamonds, pearls, rubies and other precious stones. After the prayers and traditional worship innumerable varieties of delicious sweets are offered to the deities as "Bhog" and then the devotees approach and take Prasad.

In many Hindu homes it is a custom for the wife to put the red mark of tilak (made up of vermillion powder pasted with oil) on the forehead of her husband, garland him and do his "Aarathi" with a prayer for his long life. In appreciation of all the tender care that the wife showers on him, the husband gives her a costly gift. This Gudi Padwa is symbolic of love and devotion between the wife and husband. On this day newly married daughters with their husbands are invited for special meals and given presents.